The Viking Chats: AI in Property: Get on Board or Get Left Behind
The property industry is on the brink of one of its biggest transformations since the rise of the internet. Artificial Intelligence is no longer just a buzzword, it’s already reshaping how landlords, tenants, and agents interact with property platforms and services.
In this insightful episode of The Viking Chats, Kristjan Byfield is joined by PropTech veteran Mal McCallion, known for his work with PrimeLocation, Zoopla, and now ModelProp, to explore what this AI revolution really means for agents and the wider industry.
🎥 Watch the full conversation below:
What’s Inside the Episode:
AI as the new industrial revolution: Why this isn’t just another tech fad, but a fundamental societal shift.
Real-world use cases: From AI-powered landlord leads to autonomous property searches and voice assistants.
Changing consumer behaviour: How tenants and landlords are using ChatGPT to choose agents and properties—before even landing on traditional portals.
SEO is dying: The rise of conversational search and why old-school digital marketing strategies are rapidly losing impact.
The urgency of AI literacy: Why every agent, from junior negotiator to managing director, needs to understand and embrace AI tools now.
“This is not a drill - AI is already disrupting the search journey, customer expectations, and how agents are selected. If you’re not learning now, you’re already behind.” – Mal McCallion
Who Should Watch?
Estate and letting agents wanting to future-proof their business
PropTech professionals and founders
Anyone curious about how AI is influencing the property journey from search to sale
Whether you're excited, overwhelmed, or just sceptical about AI, this episode lays out a clear and candid roadmap for what’s coming, and what to do about it.
